Campaign Strategy 101

Issue-based campaigns are sequences of collective actions that activate constituencies and pressure targets toward achievable demands. They’re capable of winning concrete victories and of building transformative movements. This workshop covers the building blocks of campaign strategy through examples and accessible frameworks. It’s an opportunity for new organizers and more experienced campaigners to sharpen their “theory of change” for campaign organizing and strategy development.

Length: 3 hours, online

BY THE END OF THE TRAINING, YOU WILL…

• Deepen your understanding of campaign organizing
• Learn key strategy concepts through concrete examples
• Leave with practical tools and additional resources for campaign planning

WORKSHOP FEE

We offer the following sliding scale fee options:

$35
$95
$150
$200
$250
$0, full scholarship

Our sliding scale honors different abilities to pay and helps us compensate trainers, coordinators, and accessibility providers fairly. The true cost to attend this workshop is $150. We ask organizations and individuals with large budgets to pay at the higher rates to keep the workshop accessible to all. We acknowledge the different costs and considerations around your attendance, including childcare/caregiving, time away from paid work, and more, and we offer lower fee options to support your attendance. You'll need to pay by credit card when registering online. If you prefer to pay without a credit card, please contact us before registering.

WHO SHOULD ATTEND THIS WORKSHOP?

This workshop is oriented toward community organizers, but labor and workplace organizers are also welcome to attend. By “campaigns” we mean issue-based action campaigns – this workshop is not about electoral campaigns. 

This workshop is for anyone planning a campaign, considering planning a campaign, or already in the middle of waging a campaign who wants an overview of key strategy frameworks. We welcome new and more experienced organizers to join, regardless of past experience with campaigns.

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WORKSHOP FORMAT

This is an interactive online training using the Zoom platform. Come prepared to participate fully, just as you would an in-person training. Please try to connect from a quiet place on a computer with headphones. A computer with a webcam and high-speed internet are recommended to get the most out of the training.

Details for how to connect will be sent prior to the training. The training will include follow-up resources you can use after, including handouts and a recording.

ACCESSIBILITY

This training will take place online in the Zoom meetings platform. Our trainings offer multiple ways to engage in activities and we do our best to apply best practices in visual accessibility on our slides and handouts including using high contrast and alt text. Closed captioning, sign language interpretation, and advanced copies of the slides are offered if requests are received up to 1 week before the training. 

If there is anything else that would make this training more accessible to you, please email us directly or make a note in your registration form.

For more information, please contact us.